{"id":4077,"date":"2024-06-11T23:33:32","date_gmt":"2024-06-11T23:33:32","guid":{"rendered":"https:\/\/multilingualwp.com\/vysvetleni-znacek-hreflang-jak-je-implementovat-a-optimalizovat-pro-seo\/"},"modified":"2024-11-09T14:02:22","modified_gmt":"2024-11-09T14:02:22","slug":"vysvetleni-znacek-hreflang-jak-je-implementovat-a-optimalizovat-pro-seo","status":"publish","type":"post","link":"https:\/\/multilingualwp.com\/cs\/vysvetleni-znacek-hreflang-jak-je-implementovat-a-optimalizovat-pro-seo\/","title":{"rendered":"Vysv\u011btlen\u00ed zna\u010dek Hreflang: Jak je implementovat a optimalizovat pro SEO?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">V dne\u0161n\u00edm glob\u00e1ln\u00edm digit\u00e1ln\u00edm prost\u0159ed\u00ed se webov\u00e9 str\u00e1nky \u010dasto zam\u011b\u0159uj\u00ed na publikum, kter\u00e9 mluv\u00ed r\u016fzn\u00fdmi jazyky a \u017eije v r\u016fzn\u00fdch zem\u011bpisn\u00fdch lokalit\u00e1ch. Aby bylo zaji\u0161t\u011bno, \u017ee se spr\u00e1vn\u00e9mu u\u017eivateli zobraz\u00ed spr\u00e1vn\u00e1 verze webov\u00e9 str\u00e1nky, jsou zna\u010dky hreflang nepostradateln\u00e9. Tento \u010dl\u00e1nek se zab\u00fdv\u00e1 t\u00edm, co jsou zna\u010dky hreflang, pro\u010d jsou pro SEO kl\u00ed\u010dov\u00e9, a poskytuje n\u00e1vod krok za krokem, jak je implementovat ve WordPressu pomoc\u00ed pluginu WPML.  <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Co jsou to zna\u010dky Hreflang?<\/h2>\n\n<p class=\"wp-block-paragraph\">Zna\u010dky Hreflang jsou atributy jazyka HTML, kter\u00e9 slou\u017e\u00ed k ur\u010den\u00ed jazyka a zem\u011bpisn\u00e9ho zam\u011b\u0159en\u00ed webov\u00e9 str\u00e1nky. Tyto zna\u010dky zavedla spole\u010dnost Google v prosinci 2011 a pom\u00e1haj\u00ed vyhled\u00e1va\u010d\u016fm porozum\u011bt jazyku a regionu obsahu str\u00e1nky. D\u00edky tomu se u\u017eivatel\u016fm zobraz\u00ed verze str\u00e1nky, kter\u00e1 je pro n\u011b nejvhodn\u011bj\u0161\u00ed na z\u00e1klad\u011b jejich jazyka a m\u00edsta.  <\/p>\n\n<h3 class=\"wp-block-heading\">P\u0159\u00edklad zna\u010dky Hreflang<\/h3>\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladn\u00ed zna\u010dka hreflang vypad\u00e1 takto:<\/p>\n\n<p class=\"wp-block-paragraph\"><code>&lt;link rel=\"alternate\" hreflang=\"en\" href=\"https:\/\/example.com\/en\/page.html\" \/&gt;<br\/><\/code><\/p>\n\n<p class=\"wp-block-paragraph\">V tomto p\u0159\u00edkladu:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><code>rel=\"alternate\"<\/code>  ozna\u010duje alternativn\u00ed verzi str\u00e1nky.<\/li>\n\n\n\n<li><code>hreflang=\"en\"<\/code>  uv\u00e1d\u00ed, \u017ee str\u00e1nka je v angli\u010dtin\u011b.<\/li>\n\n\n\n<li><code>href=\"https:\/\/example.com\/en\/page.html\"<\/code>  uv\u00e1d\u00ed adresu URL anglick\u00e9 verze str\u00e1nky.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Pro\u010d jsou zna\u010dky Hreflang kl\u00ed\u010dov\u00e9 pro SEO?<\/h2>\n\n<h3 class=\"wp-block-heading\">1. <strong>Vylep\u0161en\u00e1 u\u017eivatelsk\u00e1 zku\u0161enost<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Zna\u010dky hreflang zlep\u0161uj\u00ed u\u017eivatelsk\u00fd komfort t\u00edm, \u017ee poskytuj\u00ed spr\u00e1vnou jazykovou a region\u00e1ln\u00ed verzi webov\u00e9 str\u00e1nky. U\u017eivatel\u00e9 se s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed zapoj\u00ed do obsahu, kter\u00e9mu rozum\u00ed a kter\u00fd je relevantn\u00ed pro jejich lokalitu. <\/p>\n\n<h3 class=\"wp-block-heading\">2. <strong>Vyhn\u011bte se probl\u00e9m\u016fm s duplicitn\u00edm obsahem<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Zna\u010dky Hreflang pom\u00e1haj\u00ed vyhled\u00e1va\u010d\u016fm rozpoznat, \u017ee str\u00e1nky s podobn\u00fdm obsahem v r\u016fzn\u00fdch jazyc\u00edch nebo zam\u011b\u0159en\u00e9 na r\u016fzn\u00e9 regiony nejsou duplicitn\u00edm obsahem, ale vhodn\u00fdmi verzemi pro r\u016fzn\u00e9 publikum. T\u00edm se p\u0159edch\u00e1z\u00ed sankc\u00edm spojen\u00fdm s duplicitn\u00edm obsahem. <\/p>\n\n<h3 class=\"wp-block-heading\">3. <strong>Vylep\u0161en\u00e9 m\u00edstn\u00ed SEO<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Zna\u010dky Hreflang mohou v\u00fdznamn\u011b zlep\u0161it \u00fasil\u00ed o lok\u00e1ln\u00ed SEO t\u00edm, \u017ee zajist\u00ed, aby se ve v\u00fdsledc\u00edch lok\u00e1ln\u00edho vyhled\u00e1v\u00e1n\u00ed zobrazoval nejrelevantn\u011bj\u0161\u00ed obsah, \u010d\u00edm\u017e se zv\u00fd\u0161\u00ed viditelnost a m\u00edra proklik\u016f v c\u00edlov\u00fdch regionech.<\/p>\n\n<h3 class=\"wp-block-heading\">4. <strong>Sn\u00ed\u017een\u00ed m\u00edry odm\u00edtnut\u00ed<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Pokud u\u017eivatel\u00e9 p\u0159istanou na str\u00e1nce v preferovan\u00e9m jazyce, je m\u00e9n\u011b pravd\u011bpodobn\u00e9, \u017ee ji okam\u017eit\u011b opust\u00ed, co\u017e sni\u017euje m\u00edru odchodu a d\u00e1v\u00e1 vyhled\u00e1va\u010d\u016fm sign\u00e1l, \u017ee v\u00e1\u0161 web poskytuje hodnotn\u00fd obsah.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Implementace zna\u010dek Hreflang ve WordPressu: Pr\u016fvodce krok za krokem<\/h2>\n\n<h3 class=\"wp-block-heading\">Krok 1: Ur\u010den\u00ed k\u00f3d\u016f jazyka a regionu<\/h3>\n\n<p class=\"wp-block-paragraph\">P\u0159ed zaveden\u00edm zna\u010dek hreflang ur\u010dete pot\u0159ebn\u00e9 k\u00f3dy jazyk\u016f a oblast\u00ed. Jazykov\u00e9 k\u00f3dy vych\u00e1zej\u00ed ze standard\u016f ISO 639-1 (nap\u0159. &#8222;en&#8220; pro angli\u010dtinu, &#8222;fr&#8220; pro francouz\u0161tinu). K\u00f3dy region\u016f se \u0159\u00edd\u00ed normami ISO 3166-1 Alpha 2 (nap\u0159. &#8222;US&#8220; pro Spojen\u00e9 st\u00e1ty, &#8222;FR&#8220; pro Francii).  <\/p>\n\n<h3 class=\"wp-block-heading\">Krok 2: Instalace pluginu WPML<\/h3>\n\n<p class=\"wp-block-paragraph\">WPML (WordPress Multilingual Plugin) je v\u00fdkonn\u00fd n\u00e1stroj pro spr\u00e1vu v\u00edcejazy\u010dn\u00fdch str\u00e1nek a automatick\u00e9 p\u0159id\u00e1v\u00e1n\u00ed hreflang zna\u010dek.<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Zakoupit a st\u00e1hnout WPML:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Nav\u0161tivte webov\u00e9 str\u00e1nky WPML a zakupte si pl\u00e1n, kter\u00fd vyhovuje va\u0161im pot\u0159eb\u00e1m.<\/li>\n\n\n\n<li>St\u00e1hn\u011bte si soubory pluginu WPML.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Nainstalujte a aktivujte WPML:<\/strong>\n<ul class=\"wp-block-list\">\n<li>P\u0159ejd\u011bte na ovl\u00e1dac\u00ed panel WordPress.<\/li>\n\n\n\n<li>P\u0159ejd\u011bte do nab\u00eddky Pluginy &gt; P\u0159idat nov\u00fd.<\/li>\n\n\n\n<li>Klikn\u011bte na &#8222;Nahr\u00e1t plugin&#8220; a vyberte sta\u017een\u00e9 soubory WPML.<\/li>\n\n\n\n<li>Klikn\u011bte na &#8222;Instalovat nyn\u00ed&#8220; a pot\u00e9 na &#8222;Aktivovat&#8220;.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">Krok 3: Konfigurace WPML pro va\u0161e jazyky<\/h3>\n\n<ol class=\"wp-block-list\">\n<li><strong>Nastaven\u00ed WPML:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Po aktivaci budete vyzv\u00e1ni ke konfiguraci WPML.<\/li>\n\n\n\n<li>Vyberte hlavn\u00ed jazyk webu a p\u0159idejte dal\u0161\u00ed jazyky, kter\u00e9 chcete podporovat.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>P\u0159elo\u017ete sv\u016fj obsah:<\/strong>\n<ul class=\"wp-block-list\">\n<li>P\u0159ejd\u011bte na WPML &gt; Spr\u00e1va p\u0159eklad\u016f.<\/li>\n\n\n\n<li>Podle pokyn\u016f p\u0159elo\u017ete p\u0159\u00edsp\u011bvky, str\u00e1nky a dal\u0161\u00ed obsah do dal\u0161\u00edch jazyk\u016f.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">Krok 4: Ov\u011b\u0159en\u00ed implementace zna\u010dky Hreflang<\/h3>\n\n<p class=\"wp-block-paragraph\">WPML automaticky p\u0159id\u00e1v\u00e1 zna\u010dky hreflang do sekce hlavy webu na z\u00e1klad\u011b nakonfigurovan\u00fdch jazyk\u016f. Pro ov\u011b\u0159en\u00ed: <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Zkontrolujte zdroj str\u00e1nky:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Otev\u0159ete jednu z p\u0159elo\u017een\u00fdch str\u00e1nek v prohl\u00ed\u017ee\u010di.<\/li>\n\n\n\n<li>Klikn\u011bte na str\u00e1nku prav\u00fdm tla\u010d\u00edtkem my\u0161i a vyberte mo\u017enost &#8222;Zobrazit zdroj str\u00e1nky&#8220;.<\/li>\n\n\n\n<li>V \u010d\u00e1sti <code>&lt;head&gt;<\/code> vyhledejte zna\u010dky hreflang a ujist\u011bte se, \u017ee jsou spr\u00e1vn\u011b implementov\u00e1ny.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">Krok 5: Otestujte implementaci<\/h3>\n\n<p class=\"wp-block-paragraph\">Po nastaven\u00ed WPML a p\u0159id\u00e1n\u00ed p\u0159eklad\u016f je d\u016fle\u017eit\u00e9 otestovat jejich implementaci. Konzola pro vyhled\u00e1v\u00e1n\u00ed Google poskytuje n\u00e1stroj pro testov\u00e1n\u00ed a lad\u011bn\u00ed hreflangov\u00fdch zna\u010dek: <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>P\u0159\u00edstup ke konzole Google Search Console:<\/strong>\n<ul class=\"wp-block-list\">\n<li>P\u0159ejd\u011bte do slu\u017eby Google Search Console a p\u0159ihlaste se.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Pou\u017eijte n\u00e1stroj pro kontrolu adres URL:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Zadejte adresu URL str\u00e1nky, na kterou jste p\u0159idali zna\u010dky hreflang.<\/li>\n\n\n\n<li>Zkontrolujte \u010d\u00e1st &#8222;Hreflang&#8220; ve zpr\u00e1v\u011b o pokryt\u00ed, zda jsou zna\u010dky rozpozn\u00e1ny a spr\u00e1vn\u011b implementov\u00e1ny.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n<p class=\"wp-block-paragraph\">Zna\u010dky Hreflang jsou nezbytn\u00e9 pro webov\u00e9 str\u00e1nky zam\u011b\u0159en\u00e9 na v\u00edcejazy\u010dn\u00e9 a v\u00edceregion\u00e1ln\u00ed publikum. Hraj\u00ed v\u00fdznamnou roli p\u0159i zvy\u0161ov\u00e1n\u00ed u\u017eivatelsk\u00e9ho komfortu, zlep\u0161ov\u00e1n\u00ed lok\u00e1ln\u00ed SEO a p\u0159edch\u00e1zen\u00ed probl\u00e9m\u016fm s duplicitn\u00edm obsahem. Dodr\u017een\u00edm v\u00fd\u0161e uveden\u00fdch krok\u016f a pou\u017eit\u00edm pluginu WPML m\u016f\u017eete na sv\u00fdch str\u00e1nk\u00e1ch WordPress efektivn\u011b implementovat a optimalizovat zna\u010dky hreflang a zajistit, aby va\u0161e glob\u00e1ln\u00ed publikum m\u011blo p\u0159\u00edstup k nejrelevantn\u011bj\u0161\u00ed verzi va\u0161eho obsahu.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dne\u0161n\u00edm glob\u00e1ln\u00edm digit\u00e1ln\u00edm prost\u0159ed\u00ed se webov\u00e9 str\u00e1nky \u010dasto zam\u011b\u0159uj\u00ed na publikum, kter\u00e9 mluv\u00ed r\u016fzn\u00fdmi jazyky a \u017eije v r\u016fzn\u00fdch zem\u011bpisn\u00fdch lokalit\u00e1ch. Aby bylo zaji\u0161t\u011bno, \u017ee se spr\u00e1vn\u00e9mu u\u017eivateli zobraz\u00ed spr\u00e1vn\u00e1 verze webov\u00e9 str\u00e1nky, jsou zna\u010dky hreflang nepostradateln\u00e9. Tento \u010dl\u00e1nek se zab\u00fdv\u00e1 t\u00edm, co jsou zna\u010dky hreflang, pro\u010d jsou pro SEO kl\u00ed\u010dov\u00e9, a poskytuje n\u00e1vod [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[192],"tags":[],"class_list":["post-4077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pokrocile-techniky-cs"],"_links":{"self":[{"href":"https:\/\/multilingualwp.com\/cs\/wp-json\/wp\/v2\/posts\/4077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multilingualwp.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multilingualwp.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multilingualwp.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/multilingualwp.com\/cs\/wp-json\/wp\/v2\/comments?post=4077"}],"version-history":[{"count":0,"href":"https:\/\/multilingualwp.com\/cs\/wp-json\/wp\/v2\/posts\/4077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/multilingualwp.com\/cs\/wp-json\/wp\/v2\/media\/1299"}],"wp:attachment":[{"href":"https:\/\/multilingualwp.com\/cs\/wp-json\/wp\/v2\/media?parent=4077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multilingualwp.com\/cs\/wp-json\/wp\/v2\/categories?post=4077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multilingualwp.com\/cs\/wp-json\/wp\/v2\/tags?post=4077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}