{"id":4040,"date":"2024-06-11T23:33:32","date_gmt":"2024-06-11T23:33:32","guid":{"rendered":"https:\/\/multilingualwp.com\/vysvetlenie-znaciek-hreflang-ako-ich-implementovat-a-optimalizovat-pre-seo\/"},"modified":"2024-11-09T14:01:31","modified_gmt":"2024-11-09T14:01:31","slug":"vysvetlenie-znaciek-hreflang-ako-ich-implementovat-a-optimalizovat-pre-seo","status":"publish","type":"post","link":"https:\/\/multilingualwp.com\/sk\/vysvetlenie-znaciek-hreflang-ako-ich-implementovat-a-optimalizovat-pre-seo\/","title":{"rendered":"Vysvetlenie zna\u010diek Hreflang: Ako ich implementova\u0165 a optimalizova\u0165 pre SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">V dne\u0161nom glob\u00e1lnom digit\u00e1lnom prostred\u00ed s\u00fa webov\u00e9 str\u00e1nky \u010dasto ur\u010den\u00e9 pre publikum, ktor\u00e9 hovor\u00ed r\u00f4znymi jazykmi a nach\u00e1dza sa na r\u00f4znych geografick\u00fdch miestach. Na zabezpe\u010denie toho, aby sa spr\u00e1vnemu pou\u017e\u00edvate\u013eovi zobrazila spr\u00e1vna verzia webovej str\u00e1nky, s\u00fa zna\u010dky hreflang nevyhnutn\u00e9. Tento \u010dl\u00e1nok sa zaober\u00e1 t\u00fdm, \u010do s\u00fa zna\u010dky hreflang, pre\u010do s\u00fa k\u013e\u00fa\u010dov\u00e9 pre SEO, a poskytuje podrobn\u00fd n\u00e1vod, ako ich implementova\u0165 do WordPress pomocou doplnku WPML.  <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">\u010co s\u00fa zna\u010dky Hreflang?<\/h2>\n\n<p class=\"wp-block-paragraph\">Zna\u010dky Hreflang s\u00fa atrib\u00faty HTML, ktor\u00e9 sa pou\u017e\u00edvaj\u00fa na ur\u010denie jazyka a geografick\u00e9ho zamerania webovej str\u00e1nky. Tieto zna\u010dky, ktor\u00e9 spolo\u010dnos\u0165 Google zaviedla v decembri 2011, pom\u00e1haj\u00fa vyh\u013ead\u00e1va\u010dom pochopi\u0165 jazyk a regi\u00f3n obsahu str\u00e1nky. Pou\u017e\u00edvatelia tak m\u00f4\u017eu vidie\u0165 verziu str\u00e1nky, ktor\u00e1 je pre nich najvhodnej\u0161ia na z\u00e1klade ich jazyka a lokality.  <\/p>\n\n<h3 class=\"wp-block-heading\">Pr\u00edklad zna\u010dky Hreflang<\/h3>\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladn\u00e1 zna\u010dka hreflang vyzer\u00e1 takto:<\/p>\n\n<p class=\"wp-block-paragraph\"><code>&lt;link rel=\"alternate\" hreflang=\"en\" href=\"https:\/\/example.com\/en\/page.html\" \/&gt;<br\/><\/code><\/p>\n\n<p class=\"wp-block-paragraph\">V tomto pr\u00edklade:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><code>rel=\"alternate\"<\/code>  ozna\u010duje alternat\u00edvnu verziu str\u00e1nky.<\/li>\n\n\n\n<li><code>hreflang=\"en\"<\/code>  uv\u00e1dza, \u017ee str\u00e1nka je v angli\u010dtine.<\/li>\n\n\n\n<li><code>href=\"https:\/\/example.com\/en\/page.html\"<\/code>  poskytuje URL adresu anglickej verzie str\u00e1nky.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Pre\u010do s\u00fa zna\u010dky Hreflang k\u013e\u00fa\u010dov\u00e9 pre SEO?<\/h2>\n\n<h3 class=\"wp-block-heading\">1. <strong>Vylep\u0161en\u00e1 pou\u017e\u00edvate\u013esk\u00e1 sk\u00fasenos\u0165<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Zna\u010dky hreflang zlep\u0161uj\u00fa pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok t\u00fdm, \u017ee poskytuj\u00fa spr\u00e1vnu jazykov\u00fa a region\u00e1lnu verziu webovej str\u00e1nky. Pou\u017e\u00edvatelia sa s v\u00e4\u010d\u0161ou pravdepodobnos\u0165ou bud\u00fa venova\u0165 obsahu, ktor\u00e9mu rozumej\u00fa a ktor\u00fd je relevantn\u00fd pre ich lokalitu. <\/p>\n\n<h3 class=\"wp-block-heading\">2. <strong>Vyhnite sa probl\u00e9mom s duplicitn\u00fdm obsahom<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Zna\u010dky Hreflang pom\u00e1haj\u00fa vyh\u013ead\u00e1va\u010dom rozpozna\u0165, \u017ee str\u00e1nky s podobn\u00fdm obsahom v r\u00f4znych jazykoch alebo zameran\u00e9 na r\u00f4zne regi\u00f3ny nie s\u00fa duplicitn\u00fdm obsahom, ale vhodn\u00fdmi verziami pre r\u00f4zne publikum. T\u00fdm sa predch\u00e1dza sankci\u00e1m s\u00favisiacim s duplicitn\u00fdm obsahom. <\/p>\n\n<h3 class=\"wp-block-heading\">3. <strong>Zlep\u0161enie lok\u00e1lnej SEO<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Zna\u010dky Hreflang m\u00f4\u017eu v\u00fdrazne zlep\u0161i\u0165 lok\u00e1lne SEO \u00fasilie t\u00fdm, \u017ee zabezpe\u010dia zobrazenie najrelevantnej\u0161ieho obsahu vo v\u00fdsledkoch lok\u00e1lneho vyh\u013ead\u00e1vania, \u010d\u00edm sa zv\u00fd\u0161i vidite\u013enos\u0165 a miera preklikov v cie\u013eov\u00fdch regi\u00f3noch.<\/p>\n\n<h3 class=\"wp-block-heading\">4. <strong>Zn\u00ed\u017eenie miery odsko\u010denia<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Ke\u010f pou\u017e\u00edvatelia pristan\u00fa na str\u00e1nke v ich preferovanom jazyku, je menej pravdepodobn\u00e9, \u017ee ju okam\u017eite opustia, \u010do zni\u017euje mieru odchodov a signalizuje vyh\u013ead\u00e1va\u010dom, \u017ee va\u0161a str\u00e1nka poskytuje hodnotn\u00fd obsah.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Implement\u00e1cia zna\u010diek Hreflang vo WordPress: Sprievodca krok za krokom<\/h2>\n\n<h3 class=\"wp-block-heading\">Krok 1: Ur\u010denie jazykov\u00fdch a region\u00e1lnych k\u00f3dov<\/h3>\n\n<p class=\"wp-block-paragraph\">Pred implement\u00e1ciou zna\u010diek hreflang ur\u010dte potrebn\u00e9 k\u00f3dy jazykov a regi\u00f3nov. Jazykov\u00e9 k\u00f3dy s\u00fa zalo\u017een\u00e9 na norm\u00e1ch ISO 639-1 (napr. &#8220;en&#8221; pre angli\u010dtinu, &#8220;fr&#8221; pre franc\u00faz\u0161tinu). K\u00f3dy regi\u00f3nov sa riadia normami ISO 3166-1 Alpha 2 (napr. &#8220;US&#8221; pre Spojen\u00e9 \u0161t\u00e1ty, &#8220;FR&#8221; pre Franc\u00fazsko).  <\/p>\n\n<h3 class=\"wp-block-heading\">Krok 2: In\u0161tal\u00e1cia pluginu WPML<\/h3>\n\n<p class=\"wp-block-paragraph\">WPML (WordPress Multilingual Plugin) je v\u00fdkonn\u00fd n\u00e1stroj na spr\u00e1vu viacjazy\u010dn\u00fdch str\u00e1nok a automatick\u00e9 prid\u00e1vanie hreflang zna\u010diek.<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Zak\u00fapenie a stiahnutie WPML:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Nav\u0161t\u00edvte webov\u00fa str\u00e1nku WPML a zak\u00fapte si pl\u00e1n, ktor\u00fd vyhovuje va\u0161im potreb\u00e1m.<\/li>\n\n\n\n<li>Stiahnite si s\u00fabory doplnku WPML.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Nain\u0161talujte a aktivujte WPML:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Prejdite na ovl\u00e1dac\u00ed panel WordPress.<\/li>\n\n\n\n<li>Prejdite na polo\u017eky Pluginy &gt; Prida\u0165 nov\u00fd.<\/li>\n\n\n\n<li>Kliknite na &#8220;Nahra\u0165 plugin&#8221; a vyberte stiahnut\u00e9 s\u00fabory WPML.<\/li>\n\n\n\n<li>Kliknite na tla\u010didlo &#8220;In\u0161talova\u0165 teraz&#8221; a potom na tla\u010didlo &#8220;Aktivova\u0165&#8221;.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">Krok 3: Konfigur\u00e1cia WPML pre va\u0161e jazyky<\/h3>\n\n<ol class=\"wp-block-list\">\n<li><strong>Nastavenie WPML:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Po aktiv\u00e1cii budete vyzvan\u00ed na konfigur\u00e1ciu jazyka WPML.<\/li>\n\n\n\n<li>Vyberte prim\u00e1rny jazyk svojej str\u00e1nky a pridajte \u010fal\u0161ie jazyky, ktor\u00e9 chcete podporova\u0165.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Prelo\u017ete svoj obsah:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Prejdite na WPML &gt; Spr\u00e1va prekladov.<\/li>\n\n\n\n<li>Pod\u013ea pokynov prelo\u017ete pr\u00edspevky, str\u00e1nky a \u010fal\u0161\u00ed obsah do \u010fal\u0161\u00edch jazykov.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">Krok 4: Overenie implement\u00e1cie zna\u010dky Hreflang<\/h3>\n\n<p class=\"wp-block-paragraph\">WPML automaticky prid\u00e1va zna\u010dky hreflang do sekcie hlavi\u010dky va\u0161ej str\u00e1nky na z\u00e1klade nakonfigurovan\u00fdch jazykov. Ak chcete overi\u0165: <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Skontrolujte zdroj str\u00e1nky:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Otvorte jednu z prelo\u017een\u00fdch str\u00e1nok v prehliada\u010di.<\/li>\n\n\n\n<li>Kliknite prav\u00fdm tla\u010didlom my\u0161i na str\u00e1nku a vyberte mo\u017enos\u0165 &#8220;Zobrazi\u0165 zdroj str\u00e1nky&#8221;.<\/li>\n\n\n\n<li>V \u010dasti <code>&lt;head&gt;<\/code> vyh\u013eadajte zna\u010dky hreflang a uistite sa, \u017ee s\u00fa spr\u00e1vne implementovan\u00e9.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">Krok 5: Otestujte implement\u00e1ciu<\/h3>\n\n<p class=\"wp-block-paragraph\">Po nastaven\u00ed WPML a pridan\u00ed prekladov je nevyhnutn\u00e9 otestova\u0165 ich implement\u00e1ciu. Konzola vyh\u013ead\u00e1vania Google poskytuje n\u00e1stroj na testovanie a ladenie zna\u010diek hreflang: <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Pr\u00edstup k slu\u017ebe Google Search Console:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Prejdite do slu\u017eby Google Search Console a prihl\u00e1ste sa.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Pou\u017eite n\u00e1stroj na kontrolu adresy URL:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Zadajte adresu URL str\u00e1nky, na ktor\u00fa ste pridali zna\u010dky hreflang.<\/li>\n\n\n\n<li>Skontrolujte \u010das\u0165 &#8220;Hreflang&#8221; v spr\u00e1ve o pokryt\u00ed, \u010di s\u00fa zna\u010dky rozpoznan\u00e9 a spr\u00e1vne implementovan\u00e9.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Z\u00e1ver<\/h2>\n\n<p class=\"wp-block-paragraph\">Zna\u010dky Hreflang s\u00fa nevyhnutn\u00e9 pre webov\u00e9 str\u00e1nky zameran\u00e9 na viacjazy\u010dn\u00e9 a multiregion\u00e1lne publikum. Zohr\u00e1vaj\u00fa v\u00fdznamn\u00fa \u00falohu pri zvy\u0161ovan\u00ed pou\u017e\u00edvate\u013esk\u00e9ho komfortu, zlep\u0161ovan\u00ed lok\u00e1lnej SEO a predch\u00e1dzan\u00ed probl\u00e9mom s duplicitn\u00fdm obsahom. Dodr\u017eiavan\u00edm vy\u0161\u0161ie uveden\u00fdch krokov a pou\u017e\u00edvan\u00edm doplnku WPML m\u00f4\u017eete na svojej webovej lokalite WordPress efekt\u00edvne implementova\u0165 a optimalizova\u0165 zna\u010dky hreflang, \u010d\u00edm zabezpe\u010d\u00edte, \u017ee va\u0161e glob\u00e1lne publikum bude ma\u0165 pr\u00edstup k najrelevantnej\u0161ej verzii v\u00e1\u0161ho obsahu.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dne\u0161nom glob\u00e1lnom digit\u00e1lnom prostred\u00ed s\u00fa webov\u00e9 str\u00e1nky \u010dasto ur\u010den\u00e9 pre publikum, ktor\u00e9 hovor\u00ed r\u00f4znymi jazykmi a nach\u00e1dza sa na r\u00f4znych geografick\u00fdch miestach. Na zabezpe\u010denie toho, aby sa spr\u00e1vnemu pou\u017e\u00edvate\u013eovi zobrazila spr\u00e1vna verzia webovej str\u00e1nky, s\u00fa zna\u010dky hreflang nevyhnutn\u00e9. Tento \u010dl\u00e1nok sa zaober\u00e1 t\u00fdm, \u010do s\u00fa zna\u010dky hreflang, pre\u010do s\u00fa k\u013e\u00fa\u010dov\u00e9 pre SEO, a poskytuje [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[170],"tags":[],"class_list":["post-4040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pokrocile-techniky"],"_links":{"self":[{"href":"https:\/\/multilingualwp.com\/sk\/wp-json\/wp\/v2\/posts\/4040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multilingualwp.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multilingualwp.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multilingualwp.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/multilingualwp.com\/sk\/wp-json\/wp\/v2\/comments?post=4040"}],"version-history":[{"count":0,"href":"https:\/\/multilingualwp.com\/sk\/wp-json\/wp\/v2\/posts\/4040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/multilingualwp.com\/sk\/wp-json\/wp\/v2\/media\/1318"}],"wp:attachment":[{"href":"https:\/\/multilingualwp.com\/sk\/wp-json\/wp\/v2\/media?parent=4040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multilingualwp.com\/sk\/wp-json\/wp\/v2\/categories?post=4040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multilingualwp.com\/sk\/wp-json\/wp\/v2\/tags?post=4040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}