{"id":4043,"date":"2024-06-11T23:33:32","date_gmt":"2024-06-11T23:33:32","guid":{"rendered":"https:\/\/multilingualwp.com\/hreflang-etiketleri-aciklandi-seo-icin-nasil-uygulanir-ve-optimize-edilir\/"},"modified":"2024-11-09T14:01:28","modified_gmt":"2024-11-09T14:01:28","slug":"hreflang-etiketleri-aciklandi-seo-icin-nasil-uygulanir-ve-optimize-edilir","status":"publish","type":"post","link":"https:\/\/multilingualwp.com\/tr\/hreflang-etiketleri-aciklandi-seo-icin-nasil-uygulanir-ve-optimize-edilir\/","title":{"rendered":"Hreflang Etiketleri A\u00e7\u0131kland\u0131: SEO i\u00e7in Nas\u0131l Uygulan\u0131r ve Optimize Edilir"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">G\u00fcn\u00fcm\u00fcz\u00fcn k\u00fcresel dijital ortam\u0131nda, web siteleri genellikle farkl\u0131 dilleri konu\u015fan ve \u00e7e\u015fitli co\u011frafi konumlarda ikamet eden kitlelere hitap etmektedir. Bir web sayfas\u0131n\u0131n do\u011fru s\u00fcr\u00fcm\u00fcn\u00fcn do\u011fru kullan\u0131c\u0131ya sunulmas\u0131n\u0131 sa\u011flamak i\u00e7in hreflang etiketleri vazge\u00e7ilmezdir. Bu makalede hreflang etiketlerinin ne oldu\u011fu, SEO i\u00e7in neden \u00e7ok \u00f6nemli olduklar\u0131 ve WPML eklentisini kullanarak WordPress&#8217;te nas\u0131l uygulanacaklar\u0131 ad\u0131m ad\u0131m anlat\u0131lmaktad\u0131r.  <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Hreflang Etiketleri Nedir?<\/h2>\n\n<p class=\"wp-block-paragraph\">Hreflang etiketleri, bir web sayfas\u0131n\u0131n dilini ve co\u011frafi hedeflemesini belirtmek i\u00e7in kullan\u0131lan HTML \u00f6znitelikleridir. Google taraf\u0131ndan Aral\u0131k 2011&#8217;de tan\u0131t\u0131lan bu etiketler, arama motorlar\u0131n\u0131n bir sayfadaki i\u00e7eri\u011fin dilini ve b\u00f6lgesini anlamas\u0131na yard\u0131mc\u0131 olur. Bu, kullan\u0131c\u0131lar\u0131n dillerine ve konumlar\u0131na ba\u011fl\u0131 olarak bir sayfan\u0131n kendileri i\u00e7in en uygun s\u00fcr\u00fcm\u00fcn\u00fc g\u00f6rmelerini sa\u011flar.  <\/p>\n\n<h3 class=\"wp-block-heading\">Hreflang Etiketi \u00d6rne\u011fi<\/h3>\n\n<p class=\"wp-block-paragraph\">Temel bir hreflang etiketi \u015fu \u015fekildedir:<\/p>\n\n<p class=\"wp-block-paragraph\"><code>&lt;link rel=\"alternate\" hreflang=\"en\" href=\"https:\/\/example.com\/en\/page.html\" \/&gt;<br\/><\/code><\/p>\n\n<p class=\"wp-block-paragraph\">Bu \u00f6rnekte:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><code>rel=\"alternate\"<\/code>  sayfan\u0131n alternatif bir s\u00fcr\u00fcm\u00fcn\u00fc g\u00f6sterir.<\/li>\n\n\n\n<li><code>hreflang=\"en\"<\/code>  sayfan\u0131n \u0130ngilizce oldu\u011funu belirtir.<\/li>\n\n\n\n<li><code>href=\"https:\/\/example.com\/en\/page.html\"<\/code>  sayfan\u0131n \u0130ngilizce s\u00fcr\u00fcm\u00fcn\u00fcn URL&#8217;sini sa\u011flar.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Hreflang Etiketleri SEO i\u00e7in Neden \u00d6nemlidir?<\/h2>\n\n<h3 class=\"wp-block-heading\">1. <strong>Geli\u015ftirilmi\u015f Kullan\u0131c\u0131 Deneyimi<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Bir web sayfas\u0131n\u0131n do\u011fru dil ve b\u00f6lgesel versiyonunu sunarak, hreflang etiketleri kullan\u0131c\u0131 deneyimini geli\u015ftirir. Kullan\u0131c\u0131lar\u0131n anlayabildikleri ve bulunduklar\u0131 yerle alakal\u0131 i\u00e7eriklerle etkile\u015fime ge\u00e7me olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. <\/p>\n\n<h3 class=\"wp-block-heading\">2. <strong>Yinelenen \u0130\u00e7erik Sorunlar\u0131ndan Ka\u00e7\u0131n\u0131n<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Hreflang etiketleri, arama motorlar\u0131n\u0131n farkl\u0131 dillerde benzer i\u00e7eri\u011fe sahip veya farkl\u0131 b\u00f6lgeleri hedefleyen sayfalar\u0131n kopya i\u00e7erik de\u011fil, farkl\u0131 kitleler i\u00e7in uygun s\u00fcr\u00fcmler oldu\u011funu anlamas\u0131na yard\u0131mc\u0131 olur. Bu da kopya i\u00e7erikle ilgili cezalar\u0131 \u00f6nler. <\/p>\n\n<h3 class=\"wp-block-heading\">3. <strong>Geli\u015ftirilmi\u015f Yerel SEO<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Hreflang etiketleri, yerel arama sonu\u00e7lar\u0131nda en alakal\u0131 i\u00e7eri\u011fin g\u00f6r\u00fcnt\u00fclenmesini sa\u011flayarak yerel SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015ftirebilir, hedef b\u00f6lgelerdeki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve t\u0131klama oranlar\u0131n\u0131 art\u0131rabilir.<\/p>\n\n<h3 class=\"wp-block-heading\">4. <strong>Azalt\u0131lm\u0131\u015f Hemen \u00c7\u0131kma Oranlar\u0131<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131lar tercih ettikleri dilde bir sayfaya geldiklerinde, hemen \u00e7\u0131kma olas\u0131l\u0131klar\u0131 daha d\u00fc\u015f\u00fckt\u00fcr; bu da hemen \u00e7\u0131kma oranlar\u0131n\u0131 azalt\u0131r ve arama motorlar\u0131na sitenizin de\u011ferli i\u00e7erik sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">WordPress&#8217;te Hreflang Etiketlerinin Uygulanmas\u0131: Ad\u0131m Ad\u0131m K\u0131lavuz<\/h2>\n\n<h3 class=\"wp-block-heading\">Ad\u0131m 1: Dil ve B\u00f6lge Kodlar\u0131n\u0131z\u0131 Belirleyin<\/h3>\n\n<p class=\"wp-block-paragraph\">hreflang etiketlerini uygulamadan \u00f6nce, ihtiyac\u0131n\u0131z olan dil ve b\u00f6lge kodlar\u0131n\u0131 belirleyin. Dil kodlar\u0131 ISO 639-1 standartlar\u0131na dayanmaktad\u0131r (\u00f6rne\u011fin, \u0130ngilizce i\u00e7in &#8220;en&#8221;, Frans\u0131zca i\u00e7in &#8220;fr&#8221;). B\u00f6lge kodlar\u0131 ISO 3166-1 Alpha 2 standartlar\u0131n\u0131 takip eder (\u00f6rne\u011fin, Amerika Birle\u015fik Devletleri i\u00e7in &#8220;US&#8221;, Fransa i\u00e7in &#8220;FR&#8221;).  <\/p>\n\n<h3 class=\"wp-block-heading\">Ad\u0131m 2: WPML Eklentisini Kurun<\/h3>\n\n<p class=\"wp-block-paragraph\">WPML (WordPress \u00c7ok Dilli Eklenti) \u00e7ok dilli siteleri y\u00f6netmek ve hreflang etiketlerini otomatik olarak eklemek i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r.<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>WPML&#8217;yi Sat\u0131n Al\u0131n ve \u0130ndirin:<\/strong>\n<ul class=\"wp-block-list\">\n<li>WPML web sitesini ziyaret edin ve ihtiya\u00e7lar\u0131n\u0131za uygun bir plan sat\u0131n al\u0131n.<\/li>\n\n\n\n<li>WPML eklenti dosyalar\u0131n\u0131 indirin.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>WPML&#8217;yi Kurun ve Etkinle\u015ftirin:<\/strong>\n<ul class=\"wp-block-list\">\n<li>WordPress kontrol panelinize gidin.<\/li>\n\n\n\n<li>Eklentiler &gt; Yeni Ekle&#8217;ye gidin.<\/li>\n\n\n\n<li>&#8220;Eklenti Y\u00fckle&#8221; \u00fczerine t\u0131klay\u0131n ve indirilen WPML dosyalar\u0131n\u0131 se\u00e7in.<\/li>\n\n\n\n<li>&#8220;\u015eimdi Y\u00fckle &#8220;ye ve ard\u0131ndan &#8220;Etkinle\u015ftir &#8220;e t\u0131klay\u0131n.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">Ad\u0131m 3: WPML&#8217;yi Dilleriniz i\u00e7in Yap\u0131land\u0131r\u0131n<\/h3>\n\n<ol class=\"wp-block-list\">\n<li><strong>WPML&#8217;yi Kurun:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Etkinle\u015ftirmeden sonra WPML&#8217;yi yap\u0131land\u0131rman\u0131z istenecektir.<\/li>\n\n\n\n<li>Sitenizin birincil dilini se\u00e7in ve desteklemek istedi\u011finiz ek dilleri ekleyin.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0130\u00e7eri\u011finizi \u00c7evirin:<\/strong>\n<ul class=\"wp-block-list\">\n<li>WPML &gt; \u00c7eviri Y\u00f6netimi&#8217;ne gidin.<\/li>\n\n\n\n<li>G\u00f6nderilerinizi, sayfalar\u0131n\u0131z\u0131 ve di\u011fer i\u00e7eriklerinizi ek dillere \u00e7evirmek i\u00e7in talimatlar\u0131 izleyin.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">Ad\u0131m 4: Hreflang Etiketi Uygulamas\u0131n\u0131 Do\u011frulay\u0131n<\/h3>\n\n<p class=\"wp-block-paragraph\">WPML, yap\u0131land\u0131rd\u0131\u011f\u0131n\u0131z dillere g\u00f6re sitenizin head b\u00f6l\u00fcm\u00fcne otomatik olarak hreflang etiketleri ekler. Do\u011frulamak i\u00e7in: <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Sayfa Kayna\u011f\u0131n\u0131 kontrol edin:<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u00c7evrilmi\u015f sayfalar\u0131n\u0131zdan birini bir taray\u0131c\u0131da a\u00e7\u0131n.<\/li>\n\n\n\n<li>Sayfaya sa\u011f t\u0131klay\u0131n ve &#8220;Sayfa Kayna\u011f\u0131n\u0131 G\u00f6r\u00fcnt\u00fcle &#8220;yi se\u00e7in.<\/li>\n\n\n\n<li><code>&lt;head&gt;<\/code> b\u00f6l\u00fcm\u00fcnde hreflang etiketlerini aray\u0131n ve do\u011fru \u015fekilde uyguland\u0131klar\u0131ndan emin olun.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">Ad\u0131m 5: Uygulaman\u0131z\u0131 Test Edin<\/h3>\n\n<p class=\"wp-block-paragraph\">WPML&#8217;yi kurduktan ve \u00e7evirileri ekledikten sonra, bunlar\u0131n uygulanmas\u0131n\u0131 test etmek \u00e7ok \u00f6nemlidir. Google&#8217;\u0131n Search Console&#8217;u hreflang etiketlerini test etmek ve hata ay\u0131klamak i\u00e7in bir ara\u00e7 sa\u011flar: <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Google Search Console&#8217;a eri\u015fin:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Google Search Console&#8217;a gidin ve oturum a\u00e7\u0131n.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>URL \u0130nceleme Arac\u0131n\u0131 kullan\u0131n:<\/strong>\n<ul class=\"wp-block-list\">\n<li>hreflang etiketleri ekledi\u011finiz bir sayfan\u0131n URL&#8217;sini girin.<\/li>\n\n\n\n<li>Etiketlerin tan\u0131nd\u0131\u011f\u0131ndan ve do\u011fru \u015fekilde uyguland\u0131\u011f\u0131ndan emin olmak i\u00e7in Kapsam raporundaki &#8220;Hreflang&#8221; b\u00f6l\u00fcm\u00fcn\u00fc kontrol edin.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p class=\"wp-block-paragraph\">Hreflang etiketleri, \u00e7ok dilli ve \u00e7ok b\u00f6lgeli kitleleri hedefleyen web siteleri i\u00e7in \u00e7ok \u00f6nemlidir. Kullan\u0131c\u0131 deneyimini geli\u015ftirmede, yerel SEO&#8217;yu iyile\u015ftirmede ve yinelenen i\u00e7erik sorunlar\u0131ndan ka\u00e7\u0131nmada \u00f6nemli bir rol oynarlar. Yukar\u0131da \u00f6zetlenen ad\u0131mlar\u0131 izleyerek ve WPML eklentisini kullanarak, WordPress sitenizde hreflang etiketlerini etkili bir \u015fekilde uygulay\u0131p optimize edebilir ve k\u00fcresel kitlenizin i\u00e7eri\u011finizin en alakal\u0131 s\u00fcr\u00fcm\u00fcne eri\u015fmesini sa\u011flayabilirsiniz.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz\u00fcn k\u00fcresel dijital ortam\u0131nda, web siteleri genellikle farkl\u0131 dilleri konu\u015fan ve \u00e7e\u015fitli co\u011frafi konumlarda ikamet eden kitlelere hitap etmektedir. Bir web sayfas\u0131n\u0131n do\u011fru s\u00fcr\u00fcm\u00fcn\u00fcn do\u011fru kullan\u0131c\u0131ya sunulmas\u0131n\u0131 sa\u011flamak i\u00e7in hreflang etiketleri vazge\u00e7ilmezdir. Bu makalede hreflang etiketlerinin ne oldu\u011fu, SEO i\u00e7in neden \u00e7ok \u00f6nemli olduklar\u0131 ve WPML eklentisini kullanarak WordPress&#8217;te nas\u0131l uygulanacaklar\u0131 ad\u0131m ad\u0131m anlat\u0131lmaktad\u0131r. Hreflang [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[],"class_list":["post-4043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ileri-teknikler"],"_links":{"self":[{"href":"https:\/\/multilingualwp.com\/tr\/wp-json\/wp\/v2\/posts\/4043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multilingualwp.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multilingualwp.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multilingualwp.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/multilingualwp.com\/tr\/wp-json\/wp\/v2\/comments?post=4043"}],"version-history":[{"count":0,"href":"https:\/\/multilingualwp.com\/tr\/wp-json\/wp\/v2\/posts\/4043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/multilingualwp.com\/tr\/wp-json\/wp\/v2\/media\/1322"}],"wp:attachment":[{"href":"https:\/\/multilingualwp.com\/tr\/wp-json\/wp\/v2\/media?parent=4043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multilingualwp.com\/tr\/wp-json\/wp\/v2\/categories?post=4043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multilingualwp.com\/tr\/wp-json\/wp\/v2\/tags?post=4043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}